Unit 2 - pre-production and planning

Evaluationg pre- production documents evaluating the effectiveness of pre - production documentation is vital in ensuring that the final version that is sent to the production team is effective. If documents arent checked, they could be the cause of a major planning problem ,so its important that the quality of the documents is evaluated When evaluating: - positive language - consideration for the original designer/ creator - speifice feedback on any suggested improvemnt- justifying why it would make the document more effective pre- production doc 1 - visualisation diagram / set design 1 --> improvemnts: colour - realistic to know genre, to identify the TA 1. -->improvements: annotations - so the set designer knows what is on set, camer man actors 1 --> genre talk show game show, news, - we dont know what show it is and types of actors - colours, genre. 

Visualisation Diagrams  flat plans What is concept art and why is it important? Concept art is visulaised ideas for media producers e.g video games, websites and products, magazines . it is important as it can help them to see what thier ideas would look if actually created   Why is a visualisation diagram useful?  It is useful as the person that is creating the porduct can have multiple ones and make one that is similar to the other one getting better and better learning from the other one. 

Reflect and perfect Reflect and perfect 1.        In the clients brief they have promotional video that is implicit. The last between 20 and 40 seconds which is open to interpretation they also have ready for the launch of the new range in five weeks’ time this is being very explicit directing how much time they have to create the video. They also have it to be aimed at an audience of between the ages of 8 and 14, this is to be open for interpretation. 2.        The issues that can would be foreseen when creating this video would be short length of time being 5 weeks and being too short. Meaning the production only being 4 weeks as testing required. Also filming outside with the weather conditions. Lastly getting child actors. 3.        The legal issues that would need to be addressed would be a release form this can’t use children without this legally and this is key to the project...

Questions to answer What does the role of production designer entail  Is responsible for the overall luke of the production. the designe feel atmospher of it. would start with the director. During a production, which other members of the production and which other areas of the production does the production designer co-ordinate with  They would work with the director about the feel of the prodcution. talking about locations and sets with them. Also dissucse with the dop for lighting in the sets.This would depend one the project but if the writer is invloded with filming. What issues with locations can occur during the production of a TV drama?  Lots of looking for the location.  If they wanted something more realistice they would need to get to a place that looks like it but it could have lots of torists making things difficult. As well they wouldnt be able to close them so they have to work with the public working through. They had to cover lots of prop...

It is predicited that by 2020 online adverts will accounts for 60% of marketing budgets while TV will repreesent just 21.5% a decline from the project 25% slice antipated this year. ITV: A 30 second ad during ITV's breakfast schedule between the likes of good morning britian or loranine cossts between £3,00 to £4,000. For a daytime slot, ads of the same time length come in at £3,500 to £4,500 while a peak rate alternative can cost anthing from £10,000 to £30,000. Channel 4 On average Channel 4 is cheaper than ITV. A 30-second slot on daytime TV can cost between £1,000 to £2,000. Peak rates during shows like Hollyoaks or Catastrophe clock in at £10,000 to £20,000.

Project managment Project management  - The project management is the role of ensuring that all aspects of a given production run smoothly by overseeing a number o people/ departments.  Project manager - They would ensure that deadlines are met and the brief is followed by liaising with others and holding them to account.  - They effective planning and running of a project, from the ideas point to the end products and evaluation.  - Planning requires an outline of the tasks, deadlines and milestones that will be required to manage the project efficiently - A project timeline schedule would need to be created for the creation of the media product, to include:  1.Task that need to be done. 2. Deadlines for each task. 3. Milestones within the task and the overall project.   Gantt chart - This uses horizontal bars to illustrate project completion dates, progress and milestones and dependencies.  Also be able to use...

Audience research: Who can do/does audience research?  In a company wanting to advertsie they would need do audience research. In a small businesse anyone will be able to do it but it will take alot of time and they wouldnt get such good information or enough. On the other hand in a large corpation they can use there marketing deparment or they use other businesses and pay them to do it for them. This will take a short amount of time and will they will have a good amount of information but, it will cost alot for them to do. When should audience research be done? It should be at the beinging of the project so they will know what objectives they need and know for it. Why should audience research be completed? The reason as to why digitital marketers and communicators research there audiences in order to understand their wants and needs.It will also help them to know what to adjust in their strategies once they gain the research What research methods can be used? There are...

TV Channels watched by Kids 12 to 15 -  Channels like Dave, nickelodeon, itv and comedy central have a relatively audiences, a high cost per spot and provide higher volumes of kids 12 to 15 per broadcast.  - But channels like kiss, E! and smashhits! have relatively small audiences, a low cost per spot and high percentage of kids 12 to 15 watching their programmes  - Low cost per shot on some of the smaller channels provides the opportunity to show kids 12 to 15 your advert multiple times for a relatively small budget.  TV viewing for kids 12 to 15  - Kids in this age range would watch an average threee hours of television per day.  - also alot of kids would have Tvs in their bedroom than younger viewers, resulting in more hours spend engaging with content.  - The expplosion in content choice provides chrildren aged 12 - 15 with channels dedicared to their particular inters as opposed to small lots featured on adult channels.  TV ad...