Target audince 12 -15 and 16 - 34


TV Channels watched by Kids 12 to 15
-  Channels like Dave, nickelodeon, itv and comedy central have a relatively audiences, a high cost per spot and provide higher volumes of kids 12 to 15 per broadcast. 
- But channels like kiss, E! and smashhits! have relatively small audiences, a low cost per spot and high percentage of kids 12 to 15 watching their programmes 
- Low cost per shot on some of the smaller channels provides the opportunity to show kids 12 to 15 your advert multiple times for a relatively small budget. 

 TV viewing for kids 12 to 15 
- Kids in this age range would watch an average threee hours of television per day. 
- also alot of kids would have Tvs in their bedroom than younger viewers, resulting in more hours spend engaging with content. 
- The expplosion in content choice provides chrildren aged 12 - 15 with channels dedicared to their particular inters as opposed to small lots featured on adult channels. 

TV advertising to kids 12 to 15
-  Majority of viewing is done post - school, in early evenings and at weekends. 
- Technology, clothes , cosmetics and toys hold the most applea with the likes of Xbox Nintendo nokia and sony. 

Comments

  1. JCoSS Media Dept11 December 2017 at 14:34

    The question you needed to be able to answer through this research was 'Why is it important to break down TV audiences into age groups'. Please write a summary paragraph answering this.

    ReplyDelete

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