Audience research questions

Audience research:

Who can do/does audience research?
 In a company wanting to advertsie they would need do audience research. In a small businesse anyone will be able to do it but it will take alot of time and they wouldnt get such good information or enough. On the other hand in a large corpation they can use there marketing deparment or they use other businesses and pay them to do it for them. This will take a short amount of time and will they will have a good amount of information but, it will cost alot for them to do.

When should audience research be done?
It should be at the beinging of the project so they will know what objectives they need and know for it.

Why should audience research be completed?
The reason as to why digitital marketers and communicators research there audiences in order to understand their wants and needs.It will also help them to know what to adjust in their strategies once they gain the research

What research methods can be used?
There are lots different methods in researching in audince for example there is surveys/ Questionnaires these are a good way to gather a large amount of data in a very quick time also having being in this day and age there are lots of websites that support surveys e.g. Survey monkey and zoomerang, this will help them be abe to easily measure the feed back. but on the other hand it doesnt give a detailed response.

Comments

  1. JCoSS Media Dept11 December 2017 at 14:37

    Q2 and Q3 are not answered fully.

    Q2. Think again about when audience research could and should take place. There is definitely more than one point at which it needs to take place.

    Q3 think about what else audience research can tell you...

    Remember that we asked for distinction level responses here, so they should be clear, detailed, well planned and at least a paragraph each. They should include references to or case studies from the links you were given.

    Please complete this asap.

    ReplyDelete

Post a Comment

Popular posts from this blog

TV advertising

It is predicited that by 2020 online adverts will accounts for 60% of marketing budgets while TV will repreesent just 21.5% a decline from the project 25% slice antipated this year. ITV: A 30 second ad during ITV's breakfast schedule between the likes of good morning britian or loranine cossts between £3,00 to £4,000. For a daytime slot, ads of the same time length come in at £3,500 to £4,500 while a peak rate alternative can cost anthing from £10,000 to £30,000. Channel 4 On average Channel 4 is cheaper than ITV. A 30-second slot on daytime TV can cost between £1,000 to £2,000. Peak rates during shows like Hollyoaks or Catastrophe clock in at £10,000 to £20,000.
Read more

District 9 case study

Image
District 9   District 9 was campaigned in 2008 in San Diego comic con. With August 14 2009, in North America they earned over $210milllion on box office.  At the start Neill Blomkamp started to film ‘Halo’ they said they worked on it for 3 or 4 months but then the movie died. He then made lots of shorts of Halo and a lot of the things used in those shorts can be seen in District 9  Scene from Neill Blomkamp short film 'Halo' “We financed the development of it for the first six months independently… We wrote a screenplay that was more of a treatment than a screen play. We needed actors who could improve.” As you can see they have a lot of things needed to be done so they could get going and they didn’t get a lot of money right at the start. Scene from District 9 (google images) The creator (Blomkamp) said that R&D would have been $50 million right there. So they set out work with digital creatures, lighting and compositing environme...
Read more

Regional and national agencies- Development and production funding.

Media notes Regional and national agencies- Development and production funding.  BBC Films: BBC Films is committed to finding and developing new talent, collaborating with some of the foremost writers and directors in the industry. Applicants usually get in contact with BBC Films via an agent or individually, as a producer.  BFI: The BFI is the lead agency for film in the UK. The BFI Film Fund has a number of funding strands, investing over £26m of Lottery funds per year to support film development, production and distribution activity in the UK. Film 4: This is channels 4s film production arm invests £15million annually in developing and financing films. London film: this is the strategic agency for film and media based in London. This would also support the growth and development of; film, TV, video, commercials and interactive media. Creative England fund: They have a number of funds for development and production funding. They are particularly intere...
Read more