Target audience

 Target audience

Target audience- A specific group of people who are interesed in a particular product. This group can be difined by age, gender , social - economic class, ethinicity or a mixe of the sections.

why is a target audinece important? It is important because they will be able to understand what there audience wants and so you will be able to worp your product to make it applie to the target audience. for example

Quantitative audience research:
- Done when a companies gather large amount of information from large groups of people
- They will send it out by enails, phone calls, and face to face surveys
- this will how best to make their product appeal to the audince
- Digital questionaires collect exact data and gives more numerical data
- Desk reaseach is secondary research

Socio - economic status:
-  Means fo some people to predict behaviour based on how much a person earns, where they live and their type of education and the characteristics a person may have
-Socio economics are based on the calss systems, from poor to rich.
- Just slightly out dated for 2017

Psychographics:
- They would use this to target what their audience would typicly go to.
- This has no phisical things just what people want

Geodemographic:
- This tells us about where they used to live or even where they live now.
-using sterio typical things for the audinces.






Comments

  1. JCoSS Media Dept11 December 2017 at 14:31

    You need a summary paragraph at the bottom that explains what all of these types of demographic are for - how do they help to target audiences? Mrs E.

    ReplyDelete

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