Unit 2 - pre-production and planning

- Leveled game - teaching road safty - clearly defined objectives - scoring system - time tracking Strengths: It has a good idea as to what target audinces they want to direct it to as they know they want something for road safty Weaknesses: They dont have a good idea for what theme they want it to be if it should have animels or people they need a main creater as a mascot Oppitunitys: It has lots of oppitunitys due to its very undeatailed brief explaing the they wanted progresstion through the game and to get to higher levels being able to give points and even extra things they couold give to the mian character. Threats: The threats would be of other games that create something similar as it is very poploular to make these sort of games now adays.

 Target audience Target audience- A specific group of people who are interesed in a particular product. This group can be difined by age, gender , social - economic class, ethinicity or a mixe of the sections. why is a target audinece important? It is important because they will be able to understand what there audience wants and so you will be able to worp your product to make it applie to the target audience. for example Quantitative audience research: - Done when a companies gather large amount of information from large groups of people - They will send it out by enails, phone calls, and face to face surveys - this will how best to make their product appeal to the audince - Digital questionaires collect exact data and gives more numerical data - Desk reaseach is secondary research Socio - economic status: -  Means fo some people to predict behaviour based on how much a person earns, where they live and their type of education and the characteristics a person ...

Why do clients write briefs? A client would write a brief because it leads to better and more effective work. It shows how the client knows what they are doing and what they want to do. It would assist them in showing their ideas. It would also save time and money to give an agency a clientele brief.   Outline the 3 Principles behind a good brief- 1. In a written brief you would explain all things wanted by writing it out and sending it to the agency. Once they would obtain it the agency would split up and two teams and debate separately about the brief. A written brief is also vital in ensuring the buy in of other key people in you company. 2. In a brief it shouldn’t all ways have a massive load of writing and text it should have a focus and creates the platform for a great strategic leap. To much information in the before can fog the process. Relevance and context are more important than reams of data. A good brief would make the agency enthusiastic and inspire t...

A client brief would be a client explaining there ideas to an agency. Explaing what they want in the video or how they would want it. There are lots of differnt ways to show the brief for example Emailing, presentation and verbaly. E.g. Music video Brief Beach/ sea sun (set) dancing crowd  money throwinhg  LA style  Expensive car       - Cool       - fresh       - up beat  A client might want a music video for the ecpexlicit area and what they want in, they would also have implicit ideas they would want. For example they say want it modern and they might not know what that means so the person can change it.

Reflect and perfect LO1 test Identifty two costs that you may need to consider when developing a new phone app and explain how these cots impact on the project (6)  One cost can be the wafe of the app developer. They could be paid differently by either an hourly rate or for the whole project at once. This can impact the project as it may be expenisve for the project to get done. It could be hard and if you want someone who is good enought to develop your app this will take up some time.  You will also have to pay fir a desugb/name patent. this is so no one steaks your idea and claims it as teir own. This would secyre your idea for up to 7 years and protect your app.      5. Identify two ethical issues that you would need to consider before your team develops ideas for a documentary on refugees . Explain how these wil impact on thenproject. (8)  one ethical isssue might be featuring children within the doc in order to do this legaly t...

Advertising on websites 1.        Promote an affiliate (a link or a products the goes with something that you’re doing) products on your site. Develop on that and put a banner of the products or make a whole review of the products saying that you like them and use them. Could get up to 50 percent of each sale. 2.        Use targeted advertising with good AdSense. This helps by putting in ads without anything but they might be irrelevant to the site. 3.        Approach companies directly to ask if you can advertise for them. This makes it more trust worth for the people that look at the website. 4.        Sign up for a blog- specific ad program. This also looks more professional as amazon have their own one making it look like they are backed up by amazon. Franchise advertising: Who BBC world wide is: -       ...